At Innisfree Hotels we’ve refined our hotel management skills by participating in over $200 million worth of hospitality transactions.  We’ve had as many as 17 hotels under our management umbrella at one time. We’ve operated successful hotels in Alabama, Tennessee, Arizona, Georgia, Texas, Kansas, Florida and Louisiana.

Our team has decades of experience operating a variety of accommodation facilities including limited service and full service resorts, hotels, motels as well as RV parks, lodges, rental cottages, condominiums, bed and breakfasts and boutique inns.   We’re equally capable of maximizing profit in high end hotels as we are of turning around a property in economic distress.

We’ll aggressively manage your revenue with:

• Hourly rate management determined by tracking occupancy at competing hotels.
• ‘Top Gun’ school for front desk clerks.
• Historical occupancy tracked nightly and base rates set accordingly.
• Unique bonus structure for front desk employees.

We’ll improve guest satisfaction scores by:

• Managing our employees with an emphasis on efficiency, productivity, and excellence in service.
• Empowering employees to make decisions in order to satisfy the customers.
• Creating and implementing digital reputation management strategies.
• Building and maintaining strong relationships with franchisors.

Our management services include:

Property Audits
To assure both a high degree of operating efficiency and administrative accuracy, audits are conducted at least twice a year. In addition to a thorough inspection of the physical property, the audit includes a complete examination of the hotel’s cash handling and reporting methods, the accuracy of daily reports, an analysis of payables and receivables, a check of all employment records and a detailed review of all front office and administrative procedures.

Revenue Management
Daily adjustments are made to the rate structure of the hotel as necessary to increase the profitability of the property. Yield management techniques are implemented and the hotel desk staff is trained in their use. Daily Flash reports are sent to the owners regarding the performance of the property. Typically, these reports let owners know how the property is performing by providing information on revenues from the previous night, along with month to-date and year-to-date revenues compared with those of the previous year, as well as the current budget. The flash report also lends itself as a gauge for the hotel to compare itself to other Innisfree properties in similar geographical locations.

Yearly Budgets
Before we begin the operation of a property, and every year, thereafter, we provide clients with an operating budget for 12 months. This budget provides information on what we expect the hotel’s revenues and expenses to be for the next year. Managers are instructed on budget preparation and how to monitor the budget on a regular basis to maximize the property’s performance.

Sales and Marketing
Each property is provided with a yearly marketing plan. This plan includes the advertising plan for the entire year, action steps for the hotel staff and sales goals and quotas for the year. This plan is reviewed quarterly with the hotel management to ensure adequate performance.

Digital Marketing
We provide each property with the support and coaching necessary to take advantage of branding, marketing and sales opportunities presented by emergent digital technologies.  We’ll work with your managers to define your goals and build or upgrade your digital platforms such as a Content Management System ‘social’ website and blog, Facebook page, Twitter stream and Google + brand pages.  We will work with your managers to create and implement cutting edge digital ‘content marketing’ and reputation management initiatives.

Accounting & Payroll Services
We provide centralized accounting services for our hotel clients, resulting in lower administrative payroll costs to the hotel and more accurate, informative and timely financial information. Monthly profit and loss statements are provided to each client, generally by the 20th of each month. The central accounting office closely monitors daily accounting reports, supervises payroll processing, prepares monthly bank reconciliations, files sales and use tax returns, pays most invoices and manages hotel cash. We provide quarterly cash flow projections; estimating the revenues of the hotel, its expected cash expenses and any overage or shortages that are projected for the quarter.