Director of New Media Marketing
Ms. Thomas was hired in 2011 and is responsible for creating and executing cutting edge digital hospitality marketing campaigns, both social and search, for Innisfree’s owned and managed hotel properties. She also manages Innisfree’s vibrant in house digital marketing team.
Ms. Thomas has decades of experience in strategic communications, marketing, public relations and hospitality management. Prior to joining the Innisfree team in 2011, she was a lead strategist in two digital communications companies where she implemented dozens of new media and digital marketing campaigns for hospitality, culinary and destination-marketing clients.
Prior to that she spent a decade working as a campaign strategist and communication consultant for an international coalition of ENGOs collaborating to influence a Provincial Government sponsored land-use planning initiative in coastal British Columbia, Canada. She started her career working in television and radio production as a publicist and field producer on several national Canadian television shows airing on the Global Television Network, The Life Channel and The Learning Channel. She’s also owned two successful restaurants.
Ms. Thomas has an undergraduate history degree from the University of Western Ontario and a Masters in Environmental Studies from York University.