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Harlan Butler is the President of Innisfree Hotels. He joined forces with CEO and Founder Julian MacQueen in the late eighties, and helped build the foundation for the company’s success. His pioneering strategies helped shape Innisfree’s unique and successful approach to revenue management.

Harlan has over three decades of hospitality industry experience with extensive expertise in all aspects of hotel management.  He directs the operation of multiple franchise properties, office parks, resort RV parks, and condominium management companies. His responsibilities include overseeing personnel, property renovations, P&L’s, and budgets.   His revenue management skills help all Innisfree properties simultaneously maximize Average Daily Rates and occupancy.

As a Certified Hospitality Administrator, Harlan has attended the hotel management training schools of major hotel franchise companies including Hilton Worldwide, Intercontinental Hotels Group, Choice Hotels International and Best Western International.

He is extremely well respected in the hospitality industry and in his home community of Pensacola as an ambassador for the vibrancy of the local economy and the tourism industry.  

Harlan is a graduate of the University of Arkansas. He has served as a delegate from the United States Department of Commerce to the Australia/United States Tourism Summit in Sydney, Australia.  Harlan is the epitome of southern charm!