» Case Studies

Americas Best Value Inn & Suites, Dothan, AL

Jill Thomas — Wed, 28 Dec 2011 19:35:37 +0000

The owner of Americas Best Value Inn & Suites in Dothan Alabama had reached a point in his life where he no longer wanted to handle the day to day operations, thus he decided to hire Innisfree Hotels to manage the hotel. Our Regional Directors were able to implement new strategies using competitive rates based on the area market, Top Gun training, tighter control of expenses, and employee incentive programs to improve the overall performance of the hotel.

Twelve months into the management contract revenue was up 20%; after twenty-four months revenue was up 60% and net operating income had increased by 257% due to our cost control initiatives.

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Hilton Gulf Front Hotel, Pensacola Beach, FL

Jill Thomas — Fri, 09 Dec 2011 18:50:25 +0000

The Hilton Pensacola Beach Gulf Front Hotel was built in two phases. Phase one was the building of a 183 unit Hilton Garden Inn that included 12,000 square feet of conference space, a five star restaurant, indoor pool, sauna and fitness room. Outdoor facilities included two outdoor pools, a hot tub and a pool bar overlooking the beach.

During phase two the Innisfree Development team transformed the Hilton Garden Inn into a full service Hilton by adding a 17 story Gulf view room tower containing 27 two and three bedroom suites and 65 one bedroom junior suites. We also added 10,000 additional square feet of conference space and a double level parking garage.

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Hilton Garden Inn, Orange Beach, AL

Jill Thomas — Thu, 08 Dec 2011 00:13:05 +0000

Innisfree Hotels purchased the Hilton Garden Inn, On the Beach, in Orange Beach Alabama in 2003. It was a well-seasoned property but due to lack of revenue and cost controls it was under-performing financially. In the first 6 months of operation after the purchase, the Innisfree management team increased the annual room revenue by 18%.

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Holiday Inn Express, Orange Beach, AL

Jill Thomas — Thu, 08 Dec 2011 00:06:19 +0000

Innisfree Hotels bought the 119 room Holiday Inn Express, On the Beach, in Orange Beach in June of 2003; the hotel was seven years old. Upon purchase Intercontinental Hotels Group, parent company of the Holiday Inn Franchise, ordered a complete renovation of the hotel. Estimates for a make over of that scope were $1,500,000 but the Innisfree Development team completed the project for less than $850,000

Innisfree managers increased the hotel sales by by 43% within the first year. They also reduced expenses by 15% and increased the Net Operating Income by 50%. By 2008 we had doubled the record sales of the previous owner. After hurricanes Ivan (2004) and Katrina (2005) the Holiday Inn Express was the first hotel in Orange Beach to reopen. Despite the effects of an economic recession in 2009, and BP Deepwater Horizon Oil Spill in 2010, the hotel eclipsed sales records in 2011.

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Hampton Inn Gulf Front Hotel, Pensacola Beach, FL

Jill Thomas — Wed, 07 Dec 2011 23:48:18 +0000

Innisfree Hotels purchased the Hampton Inn on Pensacola Beach in December 2005. In September of the previous year, the property was badly damaged by Hurricane Ivan and as a result the hotel was closed and awaiting renovation. The structure was sound but there was significant cosmetic damage; sixty percent of the drywall was destroyed or water damaged, the pool and landscaping was in shambles and the carpets and furniture were damaged beyond repair.

Local contractors were asked for proposals and estimated it would take six months to complete the project. After reviewing submitted proposals the Innisfree development team determined they would act as construction manager and be heavily involved with selection of trades and materials. As a result, we were able to complete the restoration in three months and the hotel was open for business in April 2006.

Our development team was on site every day to supervise the trades and monitor the schedule to ensure a timely completion. The construction management team included two project managers, a senior project manager, a purchasing agent and a project accountant. In addition to the construction manager there were twenty specialty contractors involved in the project.

All aspects of the hotel were upgraded in accordance to Hampton Inn brand standards. Construction crews updated the plumbing and electrical systems, installed new drywall, gutted and renovated the bathrooms and textured and painted the guestroom walls. The site lighting was improved; brighter indoor lights were installed and the outdoor lights were replaced. The pools were refinished, Gilligan’s Tiki Bar was rebuilt and a landscape contractor repaired the hurricane damage to the pool deck and hotel grounds. New carpets and furnishings were installed.

The cost of the renovation was approximately $5.5 million.

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